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Your business has grown. Your brand hasn't kept up.
Krave helps established business founders close that gap – starting with the story only your business can tell.
Your business has grown. Your brand hasn't kept up.
Krave helps established business founders close that gap – starting with the story only your business can tell.
Home Service and Professional Service Brand Specialists
Established in 2010 • 15+ Years Transforming Brands
Home Service and Professional Service Brand Specialists
Established in 2010 • 15+ Years Transforming Brands
Which of These 3 Brand Disconnects
Are Holding Your Business Back?
Which of These 3 Brand Disconnects Are Holding Your Business Back?
The problem isn't your work. It's the brand clarity around it.
Most Established Businesses founders can relate to at least one of these:
Most Established Businesses founders can relate to at least one of these:
1. YOUR STORY ISN'T CLEAR
1. YOUR STORY ISN'T CLEAR
You've built something real, but when someone asks what makes your business different, the answer comes out differently every time. Your team describes the company one way. You describe it another. The story is in there – it just hasn't been found yet.
2. YOUR BRAND PRESENCE IS INCONSISTENT
2. YOUR BRAND PRESENCE IS INCONSISTENT
Your website says one thing. Your sales materials say something close but not the same. Your social profiles look like they belong to a different company. Prospects are piecing together an impression that doesn't match the work you actually do.
3. YOUR BRAND HAS DRIFTED
3. YOUR BRAND HAS DRIFTED
You invested in a rebrand at some point. It looked great at launch. But without someone watching it, the brand has quietly eroded – new decisions made without checking against it, new team members interpreting it their own way.
Sound familiar? The next step is a 30-minute conversation. No assessment forms. No homework.
Just an honest conversation about where your brand is and whether Krave is the right fit to help you fix it.
Unclear Story? Inconsistent Branding?
You may have a Brand Disconnect!
From unclear
To Unforgettable
You've built a successful business, but your brand doesn't reflect the quality of your work. Marketing feels scattered.
Prospects ghost after the first conversation. You're competing on price when you shouldn't have to.
It's time to get clear.
Brand Foundation
Uncovers your authentic story and turns it into a complete brand system your team can actually use.
• Story + Message Defined
• Ideal Clients Targeted
• Visual Identity Aligned
Solves: Unclear Brand Story
Brand Launch + Transition
Takes your new brand to market without losing momentum or confusing your customers.
• Strategic Rollout Plan
• Team Speaks One Voice
• Customers Feel the Shift
Solves: Inconsistent Brand Presence
Brand Momentum Partners
Keeps your brand consistent and on-message as your business grows — protecting everything you've built.
• Brand Stays Consistent
• Marketing Stays On-Message
• Strategic Guidance On-Demand
Solves: Brand Drift
THE TRANSFORMATION YOU'LL EXPERIENCE
In today's crowded marketplace, being remarkable isn't enough
Your potential customers encounter dozens of competitors daily, and without a compelling brand story, you become just another option in a sea of similar choices.
You're Invisible in the Marketplace
Not because you aren't valuable, but because you're indistinguishable. Your competitors with clearer messaging win customers who should choose you.
Sound like You?
Is the Brand Clarity System™ Right for You?
Built for established business founders who have outgrown their original brand and feel it.
Perfect For You If:
You've been in business 5+ years and have proven your services work, but your brand doesn't reflect the quality of your work
You have a team, and they each describe the company a little differently when asked
You're competing on price more often than you should be, and you suspect the brand is part of the reason
Your website, sales materials, and social presence don't feel like they belong to the same company
You're ready to invest in the brand the way you've already invested in the work
You want to grow through better positioning, not just more hustle and discounting
Not the right fit for early-stage startups or businesses looking for ad management, social media posting, or SEO execution.
What Working with Krave Actually Looks Like
Brand Clarity System™
Our Brand Clarity System™ addresses all three brand disconnects — systematically. Each phase builds on the last, creating a complete brand identity that drives trust, recognition, and consistent growth. They work in sequence for businesses starting from scratch, and independently for businesses that already have one piece in place.
Our Brand Clarity System™ addresses all three brand disconnects — systematically. Each phase builds on the last, creating a complete brand identity that drives trust, recognition, and consistent growth. They work in sequence for businesses starting from scratch, and independently for businesses that already have one piece in place.
1
Brand
Foundation
Get clear on your story, message and visual identity.
Through structured discovery conversations, story extraction, and competitor positioning, we uncover what actually makes your business different — not the surface-level differentiators, the real ones – then build the messaging framework, visual identity, and brand guidelines that bring it to life.
What You Get:
Authentic story defined
Ideal clients clarified
Visual identity system
Messaging framework your team can use
Brand guidelines built to last
Solves: Unclear Brand Story
2
Brand
Launch + Transition
Take your new brand to market without losing momentum.
Most brand projects end the day the new logo gets delivered. That's the wrong place to end. This is the work between "the brand is finished" and "the brand is in market and the team is using it confidently" — the launch plan, the team alignment, the customer communication, and the first 90 days of support that make sure it actually lands.
What You Get:
Strategic launch or transition plan
Internal team alignment sessions
Customer communication strategy
PR and stakeholder messaging (for rebrands)
First 90 days of brand support
Solves: Inconsistent Brand Presence
2
3
Brand
Momentum Partners
Strategic guidance that keeps your brand consistent as the business grows.
Even brands built with care drift within a year. New marketing decisions get made without checking against the brand. New hires interpret the messaging their own way. Phase 3 is the ongoing stewardship that protects everything built in Phases 1 and 2 — so the brand you paid to build doesn't slowly turn back into the brand you were trying to leave behind.
What You Get:
Monthly brand strategy calls
Marketing content review before it goes out
Async access for brand decisions
Quarterly brand health audits
A strategic sounding board for any decision that touches how you show up
Solves: Brand Drift
What Happens when
the brand finally matches the business
Tri-State Wholesale Flooring – Sioux Falls, SD
B2B Distribution
When Joe Gaspar came to Krave, TSF had grown to 8 salespeople across a large territory — but the brand hadn't kept up. Each salesperson told a slightly different version of the company story. The website was managed by an IT firm. There was no centralized message and no one watching for consistency.
Krave rebuilt the website around TSF's actual story, then did the harder work: structured discovery conversations that built a messaging framework putting words to what the company already knew about itself. The result was "We Are More" — three words that resonated from ownership to the sales floor to their vendor partners.
TSF scaled consistently and ultimately sold to a larger organization. The acquirer evaluated the brand as a genuine business asset.
Consistent brand voice across a team of 8 salespeople
Net Promoter Score north of 99% at time of acquisition
Brand evaluated as a genuine asset by the acquiring firm
"We Are More" and core values still active in the acquiring company today
"Whether you're planning to sell your company or transition it, your brand is an extremely important part of the value your firm holds. Krave helped us build something the acquirer walked in and immediately recognized as valuable — and it still stands today."
— Joe Gaspar
Retired President, Tri-State Wholesale Flooring
Midwestern Mechanical – Sioux Falls, SD
Home Services: Plumbing, HVAC, Fire Protection – Four Locations
Midwestern Mechanical had been serving residential and commercial customers since 1983 – four locations across the Midwest, decades of expertise, a long track record of quality work. But their brand told a different story.
Service vehicles at different locations carried different logos – some updated, some still running the old mark. The four locations operated under inconsistent identities, including a legacy brand name in Spencer that created confusion with customers and complicated every marketing decision.
When Marketing Coordinator Brooke Barhite evaluated agencies before finding Krave, none of them understood what it actually meant to market a four-location, family-owned mechanical contractor with different service offerings at each location. She needed someone willing to sit down, listen, and come out with a real action plan.
Krave built a unified brand identity that could live consistently across all four locations – new logo, brand guidelines, vehicle graphics standards, and a complete website built around Midwestern Mechanical's actual story. The site was built location-aware, with each branch showing only the services it offers, dynamic phone routing, and a lead form that gets requests to the right person immediately.
Within 10 days of launch, the new contact form generated 12 qualified leads. Within 30 days, organic search traffic increased 88.7% and the site saw 4,000 new users – a 25% increase in visitors. The Rapid City team was responding to leads within hours of submission.
"We needed to have one brand, one voice. We looked for someone that could help us find those solutions — and they were willing to sit down, listen to us, and come out with an action plan."
— Brooke Barhite
Marketing Coordinator, Midwestern Mechanical
our story
Built on Relationships,
Driven by Stories
Krave Started with a Simple Belief:
Every business has a story worth telling. The hard part is finding someone who knows how to draw it out.
Shari Gannon opened her first design firm in Sioux Falls in 2010. Early on, the work looked like most branding work — logos, websites, print materials. But the longer she spent with business owners, the more she noticed the same thing: the thing that made each business truly different wasn't in the creative brief.
It was in the conversation. The story behind why someone started the company. The moment a client said something offhand that turned out to be the most important thing about the brand.
On July 1, 2014, Krave became what it's always been at its core — a brand strategy and storytelling firm built around that discovery conversation.
Today, Krave works with established business founders who have outgrown the brand they started with. The work, the team, and the reputation have grown, but the brand still looks and sounds like a company from five years ago. Krave's job is to close that gap.
We don't just build brands.
We build brands that actually sound like you.
our story
Built on Relationships,
Driven by Stories
Krave Started with a Simple Belief:
Every business has a story worth telling. The hard part is finding someone who knows how to draw it out.
Shari Gannon opened her first design firm in Sioux Falls in 2010. Early on, the work looked like most branding work — logos, websites, print materials. But the longer she spent with business owners, the more she noticed the same thing: the thing that made each business truly different wasn't in the creative brief.
It was in the conversation. The story behind why someone started the company. The moment a client said something offhand that turned out to be the most important thing about the brand.
On July 1, 2014, Krave became what it's always been at its core — a brand strategy and storytelling firm built around that discovery conversation.
Today, Krave works with established business founders who have outgrown the brand they started with. The work, the team, and the reputation have grown, but the brand still looks and sounds like a company from five years ago. Krave's job is to close that gap.
We don't just build brands.
We build brands that actually sound like you.
our story
Built on Relationships,
Driven by Stories
Krave Started with a Simple Belief:
Every business has a story worth telling. The hard part is finding someone who knows how to draw it out.
Shari Gannon opened her first design firm in Sioux Falls in 2010. Early on, the work looked like most branding work — logos, websites, print materials. But the longer she spent with business owners, the more she noticed the same thing: the thing that made each business truly different wasn't in the creative brief.
It was in the conversation. The story behind why someone started the company. The moment a client said something offhand that turned out to be the most important thing about the brand.
On July 1, 2014, Krave became what it's always been at its core — a brand strategy and storytelling firm built around that discovery conversation.
Today, Krave works with established business founders who have outgrown the brand they started with. The work, the team, and the reputation have grown, but the brand still looks and sounds like a company from five years ago. Krave's job is to close that gap.
We don't just build brands.
We build brands that actually sound like you.
our story
our story
Built on Relationships,
Driven by Stories
Built on Relationships,
Driven by Stories
Krave Started with a Simple Belief:
Every business has a story worth telling. The hard part is finding someone who knows how to draw it out.
Shari Gannon opened her first design firm in Sioux Falls in 2010. Early on, the work looked like most branding work — logos, websites, print materials. But the longer she spent with business owners, the more she noticed the same thing: the thing that made each business truly different wasn't in the creative brief.
It was in the conversation. The story behind why someone started the company. The moment a client said something offhand that turned out to be the most important thing about the brand.
On July 1, 2014, Krave became what it's always been at its core — a brand strategy and storytelling firm built around that discovery conversation.
Today, Krave works with established business founders who have outgrown the brand they started with. The work, the team, and the reputation have grown, but the brand still looks and sounds like a company from five years ago. Krave's job is to close that gap.
We don't just build brands.
We don't just build brands.
We build brands that actually sound like you.
We build brands that actually sound like you.
Meet The
Krave Team
Every brand we build starts with the people behind it. At Krave, you're not handed off to a junior account manager or lost in a sea of clients. You work directly with our small, dedicated team — people who genuinely care about your business as much as you do.
Shari has been in the design world since 2005 and founded Krave in 2014 with one conviction: that the best brands are built on real relationships and authentic story. She digs deep into every business she works with — and her clients don't just get a rebrand, they get a partner who shows up like it's her own company on the line.
Rachel takes everything uncovered in discovery and makes it visible. From logo design and brand guidelines to website design and digital assets, she brings your story to life in a way that actually looks and feels like you. A small-town Minnesota girl with an eye for what's authentic, Rachel's world outside Krave revolves around family, good books, plants, and the perfect thrift store find.
Andrea is the heartbeat of the Krave office. She keeps everything running smoothly behind the scenes — and she does it with a smile and usually a plate of homemade baked goods. When she's not taking care of the team, she's spoiling her grandkids. Clients feel her warmth the moment they interact with her.
Shari has been in the design world since 2005 and founded Krave in 2014 with one conviction: that the best brands are built on real relationships and authentic story. She digs deep into every business she works with — and her clients don't just get a rebrand, they get a partner who shows up like it's her own company on the line.
Rachel takes everything uncovered in discovery and makes it visible. From logo design and brand guidelines to website design and digital assets, she brings your story to life in a way that actually looks and feels like you. A small-town Minnesota girl with an eye for what's authentic, Rachel's world outside Krave revolves around family, good books, plants, and the perfect thrift store find.
Andrea is the heartbeat of the Krave office. She keeps everything running smoothly behind the scenes — and she does it with a smile and usually a plate of homemade baked goods. When she's not taking care of the team, she's spoiling her grandkids. Clients feel her warmth the moment they interact with her.
Shari has been in the design world since 2005 and founded Krave in 2014 with one conviction: that the best brands are built on real relationships and authentic story. She digs deep into every business she works with — and her clients don't just get a rebrand, they get a partner who shows up like it's her own company on the line.
Rachel takes everything uncovered in discovery and makes it visible. From logo design and brand guidelines to website design and digital assets, she brings your story to life in a way that actually looks and feels like you. A small-town Minnesota girl with an eye for what's authentic, Rachel's world outside Krave revolves around family, good books, plants, and the perfect thrift store find.
Andrea is the heartbeat of the Krave office. She keeps everything running smoothly behind the scenes — and she does it with a smile and usually a plate of homemade baked goods. When she's not taking care of the team, she's spoiling her grandkids. Clients feel her warmth the moment they interact with her.
Shari has been in the design world since 2005 and founded Krave in 2014 with one conviction: that the best brands are built on real relationships and authentic story. She digs deep into every business she works with — and her clients don't just get a rebrand, they get a partner who shows up like it's her own company on the line.
Rachel takes everything uncovered in discovery and makes it visible. From logo design and brand guidelines to website design and digital assets, she brings your story to life in a way that actually looks and feels like you. A small-town Minnesota girl with an eye for what's authentic, Rachel's world outside Krave revolves around family, good books, plants, and the perfect thrift store find.
Andrea is the heartbeat of the Krave office. She keeps everything running smoothly behind the scenes — and she does it with a smile and usually a plate of homemade baked goods. When she's not taking care of the team, she's spoiling her grandkids. Clients feel her warmth the moment they interact with her.
We'll Connect you With
The Right People
Krave is a brand strategy and storytelling firm, not a full-service marketing agency.
But you won't hit a wall when the brand work is done. We have a trusted network of specialists we refer clients to when the work moves outside our lane.
What doesn't change:
Krave stays at the table. Even when the billing runs through another firm, we remain your brand guardian, making sure everything that goes to market still sounds like you.
When you need it, we'll connect you with someone we trust for:
Krave is a brand strategy and storytelling firm, not a full-service marketing agency.
But you won't hit a wall when the brand work is done. We have a trusted network of specialists we refer clients to when the work moves outside our lane.
What doesn't change:
Krave stays at the table. Even when the billing runs through another firm, we remain your brand guardian, making sure everything that goes to market still sounds like you.
When you need it, we'll connect you with someone we trust for:
Paid advertising management (Google, Meta, LinkedIn)
Ongoing SEO and search optimization
Social media management and posting
Website development and technical maintenance
Email marketing platform setup
One consistent voice. Watching over all of it.
Real Results
What Our Clients Say
"Pound for pound, Krave helped us become the best version of ourselves in the market. Our brand was a real factor when we sold the company."
— Joe Gaspar
Tri-State Wholesale Flooring
"Shari has been by my side every step of the way for the last 10 years. They are master storytellers and will help you create your unique brand story to grow your business and stand out from all of the rest."
— Treva Graves
Bloom Personal Branding
"I needed a brand that reached my customers in a gentle and trustworthy way. Krave designed exactly that — from my logo and website to the rest of my marketing materials. Their work is authentic and professional."
— Brenda Hansen-Mayer
SoundMind Neurofeedback & Psychotheraphy
Transform
BRAND chaos into clarity
BRAND chaos into clarity
The next step is a 15-minute Brand Gut Check. No assessment forms. No homework. Just an honest conversation about where your brand is and whether Krave is the right fit.
Real Results
What Our Clients Say
"Within 6 months of our brand transformation, our close rate increased by 40% because prospects immediately understood why we were different."
— Manufacturing Client
Your Brand’s Future
Ready to Find Out If Your Brand Is Working for You?
In our free 15-minute Brand Gut Check, we'll find out if your brand is helping your business grow or quietly holding it back.
No pressure. No obligation. Just an honest conversation from someone who has spent 15+ years working with home service and professional service businesses.
NEED TO GET
IN TOUCH?
CALL US.
EMAIL US.
HOURS.
Monday – Friday
8 a.m. to 4:30 p.m.
LOCATION.
We operate remotely out of eastern South Dakota.
