To understand the link between marketing and advertising, think of a building under construction. The marketing is the final plan for the building, outlining how each component contributes to the form and function of the finished product.
The advertising is like the building materials. Each one of these has a discreet function. And even though each board and brick is important, those individual materials disappear into the completed building.
This metaphor illustrates how advertising on various channels and in different mediums grows into marketing. The sum of the advertisements is greater than its parts, and marketing communicates a message larger than any single ad pitch.
This metaphor also underscores why advertising is important, but marketing is what really matters. At Krave Branding, you can make sure your advertising is filled with high quality branding for your business in order to ensure a continuous building of your marketing.